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Apple enters AI competition with OpenAI partnership. #technology

Apple jumps into the AI arms race with OpenAI deal

Apple has entered the artificial intelligence arms race by partnering with OpenAI to integrate ChatGPT technology into its products. This move aims to help Apple compete with Google and Microsoft, who have been emphasizing the benefits of AI in their devices. The deal with OpenAI validates the importance of its technology and exposes its tools to millions of iPhone users. Apple’s foray into AI signifies the industry’s reliance on this technology, despite its previous focus on a closed ecosystem. The company showcased new AI features like text and image generators, as well as an improved Siri voice assistant. However, this partnership could attract regulatory scrutiny, especially in light of ongoing antitrust issues faced by Apple. Despite concerns about the potential risks of AI, Apple is pushing forward with its AI initiatives. The company plans to run most AI features on devices to prioritize user privacy, utilizing data centers for more complex functions. It remains unclear if OpenAI will have access to Apple user data through this partnership. While Apple has been using AI technology for years, recent advancements in AI have primarily come from other companies like Google.

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Source link: https://www.washingtonpost.com/technology/2024/06/10/apple-openai-chatgpt-deal-siri/

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