Preeti
Pinterest has introduced new AI-powered tools to enhance advertising performance on the platform. These tools include advanced campaign automation, AI-driven background creation, and promoted pin collages. The aim is to increase curiosity and interaction with pins, ultimately leading to better advertising outcomes.
One of the key features is the launch of “Performance+” campaigns, an AI-powered automated ad campaign that streamlines the process of creating and promoting pins. Initial trials have shown a significant improvement in cost per acquisition and cost per click for advertisers using this tool. Additionally, the platform cuts down the time required to create a campaign by half.
Pinterest is also rolling out AI-powered background generation for product photos, customizing creative content to match user preferences. This feature creates individual lifestyle backgrounds for product pins, enhancing user engagement by capturing the aesthetic sense of Pinterest users.
Furthermore, Pinterest is experimenting with collages for advertisements, allowing users to tag products in collages as Showcase or Collection advertisements. This aims to make content more searchable and promote user engagement with brands and products.
These new updates are part of Pinterest’s Ad Labs innovation program, which allows brands to experiment with new creative concepts and ad tools. The platform is working towards increasing merchant engagement and emphasizing its utility as a shopping lens.
Overall, these AI ad tools have the potential to improve Pin engagement and campaign effectiveness, offering valuable margins for advertisers on the platform.
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Source link: https://www.analyticsinsight.net/amp/story/press-release/new-ai-ad-tools-to-boost-pinterest-performance
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