Preeti
Gautam Mehra, co-founder of ProfitWheel, relies on Google Discover for personalized content feed instead of social media platforms like Instagram. His feed shows headlines challenging Google’s dominance in search advertising. Google’s search dominance has been declining over the years, with specialized platforms like Amazon, Spotify, and social media apps gaining ground. A report by PowerReviews shows that more consumers start product searches on Amazon rather than Google. The contribution of search to Google’s ad revenue has been fluctuating, and its share in the global search advertising market is forecasted to decrease.
Google is adapting to the changing search landscape by prioritizing specific results and introducing new features like Google Lens and Circle to Search. Other platforms are trying to outperform Google in search capabilities, with the rise of AI-driven personalized experiences. However, Google still gathers abundant user behavior data and has introduced AI-powered features to enhance search.
The evolution of online search has impacted end consumers’ expectations, with platforms aiming to reduce decision-making time through personalized recommendations. However, personalized search results have limitations, and users may become reliant on machine recommendations. Concerns are raised about social media-driven search restricting users’ worldviews and hampering research skills.
Feedback from end consumers is crucial for improving search capabilities on these platforms. Individuals need to reflect on how their search habits have changed and how they feel about these changes. As platforms continue to evolve, users must consider the implications of relying on AI for decision-making and information retrieval.
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Source link: https://m.economictimes.com/news/company/corporate-trends/search-party-googles-dominance-in-internet-search-wanes-amid-rising-app-queries-and-ai-threats/amp_articleshow/111367656.cms
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