TikTok recently launched Symphony, a suite of ad solutions powered by generative AI, to help businesses, creators, and agencies produce TikTok-first content. Research shows that creating TikTok-first ads boosts purchase intent and brand favorability. Symphony Digital Avatars and AI Dubbing are new features that aim to enhance creativity and content development on the platform. Symphony offers Stock Avatars and Custom Avatars to help brands and creators scale their content globally. Additionally, Symphony AI Dubbing allows for global translations to connect with diverse audiences. The Symphony Collective: Industry Advisory Board was also introduced to gather feedback and facilitate discussions around AI in creative marketing. Founding members include content creators, thought leaders, and representatives from various brands and agencies. The goal is to innovate with the community and provide tools that empower creators and brands to create impactful content on TikTok. The Symphony Collective aims to test and build new creative AI solutions to streamline creative processes while maintaining artistic voices. Overall, TikTok continues to innovate and provide creative tools to help brands and creators connect authentically with their audience.
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Source link: https://newsroom.tiktok.com/en-us/announcing-symphony-avatars
Introducing Symphony Avatars: TikTok’s Innovative AI Creation Tool #AIcreativity
Preeti
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