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Ogilvy ECD’s two-week short film debut with Midjourney #innovation

Ogilvy ECD creates short film in two weeks using Midjourney for the first time

Karunasagar Sridharan discusses the creation of his dystopian short film ‘Bad Seed’ and how advancements in technology have made it easier to produce such films with minimal resources. With the use of generative artificial intelligence, Sridharan was able to create ‘Bad Seed’ in just two weeks, a process that would have previously required a crew of technicians and a significant budget.

In ‘Bad Seed’, the protagonist questions his existence and comes to the realization that he is merely the result of an incorrect prompt generated by entities using their version of generative AI to create human beings. The film explores themes of technology, existence, and the role of higher powers in shaping humanity.

Overall, ‘Bad Seed’ showcases how technology has democratized the filmmaking process, allowing filmmakers like Sridharan to create thought-provoking content with limited resources. The film serves as a commentary on the potential consequences of advancements in AI and raises questions about the nature of reality and the influence of external forces on human existence.

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