Apple support staff are using an internal AI tool called Apple Ask to help answer customer questions. The tool allows advisors to input a support question, and the AI searches Apple’s internal knowledge base to generate answers. Apple encourages advisors to use Ask as their first resource for answering questions and plans to make it available to more advisors after testing. This tool is part of Apple’s larger AI plans, including the development of AppleGPT, a generative AI chatbot system. Apple is also working on upgrading Siri with ChatGPT-style capabilities in iOS 18. The company aims to surpass existing AI systems like ChatGPT by focusing on on-device processing and expanding AI capabilities beyond text responses to tasks like photo editing and video generation. Apple’s ambitious AI plans include incorporating deep learning algorithms and leveraging generative AI models to enhance user experiences.
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Source link: https://9to5mac.com/2024/02/23/apple-ask-support/
Support staff testing new AI tool for improved efficiency #AItesting
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