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Thrive Global and OpenAI partner for joint venture #innovation

UMG partner Thrive Global launches a joint venture with OpenAI

Universal Music Group announced a partnership with wellbeing firm Thrive Global in September 2023. They would be the exclusive music partner for Thrive’s ‘Reset’ stress management tool, and the two companies co-hosted a conference on music and health to announce the deal. Thrive Global has now partnered with OpenAI’s Startup Fund to launch a new ‘AI health coach’ service called Thrive AI Health. This service will use generative AI to personalize behavior change across key health behaviors like sleep, food, fitness, stress management, and connection.

The announcement did not mention music, raising questions about UMG’s involvement. Music rightsholders are currently working on copyright policies with companies like OpenAI, so it may be strategic for UMG to hold off on including their music in Thrive Health AI until the policy landscape is clearer. The partnership between Thrive Global and OpenAI’s Startup Fund signals a move towards utilizing AI technology in the health and wellness space, with a focus on personalized behavior change.

Overall, the partnership between Universal Music Group and Thrive Global highlights the intersection of music, technology, and health in promoting well-being and stress management. The use of AI in health coaching further emphasizes the potential for personalized solutions in improving daily health behaviors. It will be interesting to see how this partnership evolves and the impact it has on the health and wellness industry.

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