Google’s Creative Lighthouse event at the Cannes Lions International Festival of Creativity featured an experiment using Generative AI with Gemini. Tombras partnered with client PODS to create an “impossible” ad campaign, turning PODS containers into intelligent billboards that generate real-time ads based on location, weather, and time. They used Gemini to develop a custom Creative Brief Builder for PODS, enabling hyper-local headline writing and real-time application for displaying messages on moving trucks. The project showcased the power of combining creativity, technology, and data to achieve business results. Google praised Tombras for their innovative use of Gemini and Generative AI in transforming PODS trucks into digital billboards that generate ads based on hyper-specific neighborhood knowledge. The project exemplified Tombras’ philosophy of connecting data and creativity for real-time stunts around timely issues. The collaboration between Tombras, Google, and PODS demonstrated the potential of AI-powered advertising solutions in creating impactful and targeted campaigns.
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Tombras and Google collaborate to create smart Gemini AI billboard. #AdvertisingRevolution
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