ElevenLabs, an AI company, has launched a Reader app that features digitally produced celebrity voice-overs of deceased actors like Judy Garland, James Dean, and Burt Reynolds. The app converts text into voice-overs, making content accessible in various languages and voices. The company has obtained agreements with the estates of the actors to use their voices, marking a significant advancement in AI use in Hollywood. However, ethical concerns have been raised about the technology’s implications in creative industries.
ElevenLabs faced criticism earlier this year for creating a fake robocall using its AI tool. The recent partnership with deceased actors’ estates has sparked discussions about copyright laws and the authenticity of synthetic voices. While individuals cannot copyright their voices, recordings can be copyrighted, and ElevenLabs’ AI is trained on existing copyrighted recordings to ensure legal compliance.
AI models can now capture speech patterns and tones with minimal audio data, allowing media companies to use AI for voiceovers. For example, an AI version of sportscaster Al Michaels will be used for the upcoming Olympics, indicating a growing trend in the industry. Despite the potential for AI-generated voice-overs to expand the market for audiobooks and other content, concerns remain about audience reception and authenticity.
As technology evolves, the impact of AI on creative industries and the ethical considerations surrounding its use will continue to be subjects of ongoing debate.
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