Apple is reportedly integrating Google Gemini, an AI model, into iPhones along with OpenAI’s ChatGPT to expand AI capabilities and offer users more options. This move is a departure from Apple’s usual reliance on in-house technology and is expected to be announced during the iPhone 16 launch in September. Apple is also exploring a deal with Amazon-backed Anthropic, but the Google Gemini integration is expected to be prioritized. The multi-AI approach could enhance the iPhone’s capabilities significantly.
Apple is considering monetizing Apple Intelligence by introducing paid features in the future, with the initial focus on launching it on select iPhone and Mac models this fall. Despite integrating various AI models, Apple has no interest in Meta’s Llama chatbot, preferring the services offered by OpenAI, Google, and Anthropic.
Overall, Apple’s integration of multiple AI models on the iPhone signifies a shift in its approach and highlights the growing importance of AI in the tech industry. Apple aims to provide users with diverse and powerful AI capabilities on their devices.
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