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Apple unveiled its new Apple Intelligence AI tools at the WWDC 2024 keynote, taking a different approach from Google’s recent I/O event. While Google’s presentation was filled with confusing jargon and new brand names, Apple focused on real examples of how its AI features will work across all platforms, making it easier for consumers to understand and benefit from them. The demos showed practical uses like asking Siri to edit photos or add addresses to contacts, emphasizing a customer-focused approach.
Both events were developer-focused, but Google’s event left consumer tech fans feeling alienated and confused, while Apple’s keynote directly addressed consumer concerns like privacy and practical applications of AI tools. Apple’s clear communication and focus on customer benefits set it apart from Google’s overwhelming emphasis on AI without clear explanations of its products.
Apple’s approach of “show, don’t tell” and its commitment to a customer-first perspective have helped it break through the confusion in the AI world and make its products more accessible and appealing to users. In contrast, Google’s emphasis on AI without clear explanations may hinder consumer adoption of its products. Apple’s success in communicating the value of its AI tools highlights the importance of clarity and customer focus in the rapidly evolving field of AI technology.
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Source link: https://www.cnet.com/tech/services-and-software/apples-ai-for-iphone-just-showed-google-how-its-done/
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