Kushal Sanghvi, a mentor at Niti Aayog and ex-head of India SEA at CitrusAd, discusses the growing importance of AI in the industry. Meta, with its vast user base on social networking platforms like WhatsApp, Facebook, and Instagram, has the advantage of integrating AI into these platforms to introduce users to the technology. This can help familiarize users, especially in tier-2 cities and beyond, with AI tools and encourage them to explore other options available in the market.
Sajal Gupta, chief executive of Kiaos Marketing, highlights the benefits of Meta AI in leveraging assets available on Meta platforms and enabling marketers to engage with consumers in a more conversational manner. The seamless integration of AI into customer service and other interactions can improve brand-consumer engagement significantly. Meta’s AI also allows for informational conversations and content dissemination among users without the need for additional development.
While AI has been around for a while, its importance is only expected to grow as more companies invest in developing their own AI technologies. The key for businesses is to integrate AI seamlessly into their operations to enhance the consumer experience and avoid any potential AI fatigue. By optimizing AI tools effectively, companies can improve customer engagement and drive better results in their marketing efforts.
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