Finra, a financial industry regulatory authority, has advised firms to follow guidelines and ask questions when using generative artificial intelligence (gen AI) technology. This technology can create realistic-sounding text, but it can also generate false information. Finra warns that firms should be cautious when using gen AI to avoid misleading clients or violating regulations. Asking questions and verifying information generated by gen AI can help firms ensure they are providing accurate and reliable information to clients. By following these guidelines, firms can use gen AI technology effectively and ethically in their operations.
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Source link: https://www.investmentnews.com/compliance/news/follow-the-rules-ask-questions-when-using-genai-finra-tells-firms-254894
Finra advises firms to follow rules when using gen AI #compliance
