Rumors of Apple collaborating with Google have been circulating, especially after the integration of ChatGPT into iOS 18. Apple’s senior vice president confirmed the company’s interest in adding more third-party AI models to Apple Intelligence, with Google Gemini being a potential integration. Apple has also been in talks with Anthropic, with plans to announce the collaboration around the launch of Apple Intelligence this fall.
Conversations with Meta for AI integration did not materialize, as Apple deemed Gemini and Anthropic more powerful and aligned with their stance on user data privacy. The conflicting views on privacy between Apple and Meta made a collaboration unlikely. Apple aims to offer users more choice by potentially partnering with Google, Anthropic, and Perplexity for AI services.
Apple is also developing its in-house generative AI systems, with third-party AI services serving as a temporary solution. The company plans to allow third-party AI chatbots to handle user queries with permission, enhancing the operating system’s capabilities. This move towards diversifying AI providers reflects Apple’s strategy to offer customers a variety of algorithms and options.
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