Preeti
Meta, the parent company of Facebook and Instagram, has introduced advanced generative AI features to assist advertisers in creating more engaging ad campaigns. These tools include image and text generation capabilities to help businesses at every stage of their advertising journey. The image generation tool allows businesses to create diverse variations of ad images with customizable backgrounds and text overlays, tailored to suit platforms like Instagram and Facebook. The text generation feature provides variations for ad headlines and primary text, aligning with advertisers’ preferences and brand voices.
These generative AI features are centralised under the Advantage+ Creative platform in Ads Manager, enabling businesses to leverage automation and AI for faster ad creation and improved performance. Meta has also expanded its Meta Verified subscription toolkit for businesses on Facebook and Instagram to additional countries, with plans to include WhatsApp in the future. This toolkit offers benefits such as a verified badge, account support, and impersonation monitoring to help businesses build credibility and grow their brand.
The image generation feature is currently rolling out, with plans to include text prompts for enhanced customization. The text generation features are gradually being introduced and are expected to be available globally by the end of the year. Overall, these AI tools aim to streamline ad creation, enhance customization, and improve the overall advertising performance for businesses on Facebook and Instagram.
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Source link: https://timesofindia.indiatimes.com/technology/social/meta-introduces-new-generative-ai-tools-for-advertisers-on-facebook-instagram/articleshow/109949896.cms
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