Apple is in talks with OpenAI to use their AI technology for new iPhone features, following discussions with Google about using Gemini in iOS 18. This move could give either company a dominant position in the AI world. Apple is expected to unveil generative AI features at its Worldwide Developers Conference, with discussions ongoing with Google and OpenAI. The company has struggled to keep pace with competitors in AI development, but is now refocusing its efforts. By partnering with Google or OpenAI, Apple could avoid the pitfalls experienced by other AI projects. The partnership could give a significant advantage to the chosen AI provider, potentially boosting OpenAI’s position in the market or renewing faith in Google’s Gemini AI. Apple’s late entry into the AI space contrasts with its absence from the conversation in 2023, but the company is now making moves to catch up. The final decision on the AI partner for iPhone features has not yet been made.
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