OpenAI has partnered with Apple, giving the iPhone maker a role on its board, allowing Apple to attend board meetings and gain insight into company operations. This partnership comes after OpenAI unveiled Sora, an AI tool capable of creating hyper-realistic videos, which has garnered interest from Hollywood. The growing partnership between Apple and OpenAI raises questions about the use of intellectual property to train AI systems and the potential impact on the entertainment industry.
AI companies, including OpenAI, have faced lawsuits from various sectors of the creative industry for allegedly misappropriating copyrighted material. Tech executives have acknowledged the potential for AI tools to eliminate jobs in the creative industry, sparking concerns among creators. The MPA, along with tech companies like Apple and Amazon, are at the forefront of developing and commercializing AI technology, leading to divisions among studios and industry groups.
The MPA, along with OpenAI and other tech companies, diverges from unions like SAG-AFTRA on the need for new legislation to address copyright issues related to AI technology. The debate over the use of copyrighted material to train AI systems continues, with tech industry coalitions like Chamber of Progress advocating for the legality of using copyrighted works for AI training. The intersection of AI technology and intellectual property rights remains a contentious issue in Hollywood.
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