The EMEA App and Gaming Summit by Meta highlighted four key learnings: the rise of vibrant app and gaming communities, the impact of Reels on marketing, the use of AI-powered advertising solutions, and the importance of richer measurement for better conversions. The summit emphasized the social nature of app and gaming usage, with communities presenting new opportunities for advertisers. App developers are seeing growth in revenue, particularly in the gaming sector, but new apps are struggling to compete with established favorites. Reels have become a game-changer in marketing, with creators driving engagement and influencing purchasing decisions. AI-powered ad solutions are transforming the way advertisers reach their audience and optimize campaigns. Richer measurement tools like Aggregated Event Measurement and Meta Install Referrer are helping advertisers make more informed decisions and drive conversions. Overall, the summit highlighted the importance of leveraging AI and richer measurement to maximize brand reach, engagement, and conversion in the evolving app and gaming landscape.
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Source link: https://www.thedrum.com/news/2024/07/03/app-solute-revolution-how-apps-ai-are-transforming-meta-s-advertising-ecosystem
The revolution of apps and AI in Meta’s advertising #transformationrevolution
