Apple is in discussions with OpenAI to integrate AI features into the iPhone, potentially adding them to the next version of the operating system. This marks a renewal of talks after months of minimal conversation. Apple is also reportedly in talks with Google about licensing their AI chatbot. Apple CEO Tim Cook has expressed interest in generative AI and its potential for transformative advancements. He has personally used OpenAI’s ChatGPT and pledged to add new AI features to Apple’s platforms thoughtfully. Working with partners like OpenAI could speed up Apple’s entry into the chatbot space. Michael Jaconi, CEO of Button, believes Apple’s influence could lead to more intuitive shopping experiences powered by AI. This could enable consumer adoption at an unparalleled scale and bring the concept of the iPhone as a remote control for daily life closer to reality. The addition of AI to Apple products could revolutionize the realm of commerce and enhance user experiences.
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Source link: https://www.pymnts.com/artificial-intelligence-2/2024/report-apple-and-openai-reopen-iphone-ai-talks/
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