Apple is set to announce a new AI integration deal with Google Gemini in addition to ChatGPT for Apple devices. The upcoming Apple Intelligence feature is expected to launch in beta form this fall, with potential subscription-only features in the future. While Apple Intelligence will initially be available for the iPhone 15 Pro and Pro Max, it remains to be seen if it will drive a significant iPhone upgrade cycle. Third-party AI services will fill the gap as Apple gradually introduces its own generative AI system, providing users with more choices in AI integration. The overall goal for Apple is to make AI a source of direct profits rather than just a feature to sell hardware products. This move signifies a shift towards a more AI-centric approach for Apple, with potential financial gains from in-app purchases and subscriptions to AI partners’ services. Ultimately, the expansion of AI options for Apple devices will offer users more variety in terms of AI capabilities, even if it means different variations of algorithmic data reconstruction and the possibility of amusingly inaccurate suggestions like in cooking.
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Source link: https://www.theverge.com/2024/6/30/24189262/apple-intelligence-google-gemini-deal-iphone-mac-ipad-openai-chatgpt
Apple may reveal Google Gemini partnership in upcoming fall event. #tech
