The article discusses how big tech companies like Google, Microsoft, Zoom, Amazon, Meta, and X are utilizing generative AI technology in various ways, impacting trust and reliability. Google and Microsoft faced backlash for misinformation and security issues related to their AI features. Zoom’s CEO aims to introduce AI deepfakes for video meetings, while Amazon is flooded with AI-generated knockoffs of books. Meta inserts AI-generated comments into Facebook conversations, and X updates its policy to allow AI-generated adult content. OpenAI launched a ChatGPT Store for users to create custom versions of ChatGPT, impacting trust in the company. The article questions whether generative AI is a productivity tool or a destroyer of trust in tech companies. It also highlights the negative environmental impact of generative AI, with a focus on energy consumption. Despite efforts towards responsible AI, generative AI is consuming resources and trust rapidly. The article is written by Irina Raicu, the director of the Internet Ethics program at the Markkula Center for Applied Ethics at Santa Clara University. Overall, the rapid adoption of generative AI by tech companies is disrupting various aspects of society, including access to accurate information, privacy, and trust in organizations deploying flawed AI tools.
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Source link: https://www.mercurynews.com/2024/06/29/opinion-big-tech-companies-are-burning-through-reservoirs-of-trust-with-ai/amp/
Big tech eroding trust with AI, burning through reservoirs. #ethics
