Mailchimp, now owned by Intuit, is expanding its AI offerings for small and medium-sized businesses. The company aims to provide an end-to-end automation solution that can automate elements of strategy, which was previously considered beyond AI’s reach. Rania Succar, Mailchimp’s general manager, discusses the company’s plans to differentiate itself in the competitive AI tools market for small businesses.
Mailchimp’s new revenue intelligence functionality aims to bring together data from various digital tools that businesses use, such as payment processing systems, social media management platforms, and email automation tools. By integrating data from the QuickBooks ecosystem and external sources, Mailchimp hopes to provide SMEs with a comprehensive solution for managing their business and generating growth.
One of Mailchimp’s key goals is to move beyond tactical decisions to strategic ones. The company plans to use AI to predict strategies for businesses to grow their revenue, integrating strategic decision-making with tactical execution. While this approach could potentially improve operational efficiency and competitiveness for smaller companies, it also raises questions about the balance between machine intelligence and human intuition.
Overall, Mailchimp’s vision is to provide SMEs with a unified platform that combines tools for growth, payments, employee management, and accounting. By automating strategic decision-making and integrating it with tactical execution, Mailchimp hopes to empower small businesses to make informed decisions and compete effectively in the market.
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Source link: https://www.forbes.com/sites/bernardmarr/2024/06/28/how-mailchimp-hopes-to-build-the-end-to-end-ai-solution-for-smes/