Marketers are increasingly turning to generative AI tools to enhance their strategies and make humans more efficient. These tools allow marketers to quickly generate content, analyze data, and personalize customer experiences. By utilizing AI, marketers are able to streamline their processes and improve the overall effectiveness of their campaigns. This shift towards AI technology is driven by the desire to stay ahead of competitors and meet the evolving needs of consumers in a rapidly changing digital landscape. Overall, the use of generative AI tools is helping marketers become more agile and innovative in their approach to reaching and engaging with target audiences.
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https://digiday.com/marketing/marketing-briefing-marketers-race-to-use-generative-ai-tools-find-ways-to-make-humans-smarter-faster-better/
Marketers utilize generative AI tools to enhance human capabilities. #AIinnovation
