Preeti
Google has launched a generative AI image tool within its Demand Gen planning tool to help marketers streamline their ad creatives. However, the tool has restrictions, such as not generating people or human faces. Ad execs testing the tool suggest that Google may be cautious due to past AI mishaps. Despite limitations, advertisers see it as a positive step in improving the Demand Gen product.
Dating app Grindr is facing a class-action claim for sharing sensitive user information with third parties without user consent. This is not the first time Grindr has been accused of data violations, with previous fines and reprimands for mishandling user data.
Social platforms have varying approaches to political advertising. TikTok refuses to run political ads, while Meta has distanced itself from politics. Snap is now stepping up to provide a platform for political advertisers, offering political-focused programming and partnerships to attract campaigns.
Other news includes X’s brand safety issues, nonconsensual AI-generated nude photo creation apps running on Facebook platforms, the EU investigating TikTok Lite for non-compliance, The Guardian US vying for political advertising dollars, and Apple potentially acquiring streaming rights to FIFA’s 2025 World Cup.
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